FEP's Mission Statement
Flying Eagle Properties
(FEP) is an Arizona-based LLC that will offer quality and compassionate care in Assisted living facilties throughout California
and Arizona communities (FEP's) facilities will balance safety, cutting edge features, and a positive atmosphere for all residents.
These facilities will provide unmatched levels of compassion and care giving in a private home like environment...
The Market
The Senior Services Industry is Booming!
Why? Because the senior citizen population will grow faster than the total
population between 2000 and 2010, increasing the demand for senior services especially for healthcare, nursing and personal
care.
Did You Know:
- Average life expectancy in the U.S. is approaching 80 years old and every day 6,000 people
turn 65.
- Currently, there are 5.5 million seniors with long-term disabilities who need care and this number is expected
to double by 2020 and to quadruple by 2040.
- By the year 2030, 13.8 million seniors are expected to need long-term care
and 5.3 million of those will reside in nursing homes and other long-term facilities.
Strategy
(FEP) will initially focus their efforts on buying and running existing facilities with at
least two years of financial records. Once the properties are purchased, each facility will be hard wired with Internet access,
state-of-the-art amenities will be installed, and safety measures will be implemented ensuring a cutting edge, and safe environment.
This course of action will be initially pursued as a way to efficiently utilize capital and establish a reputation within
the community. Future projects may include custom build outs.
Management Team
(FEP) will be led by Bill Tinkler and Shandy Tinkler both Bill and Shandy have over
10 years experience in business in general and over 8 years experience working with the elderly and mentally handicapped (FEP)
is looking forward to working with other experienced investors and advisors in the senior market. (FEP) will be looking to
expand and to give all employees and partners opportunity to expand with them.
Mission
Flying Eagle Properties will provide high-quality, comfortable facilities for their residents in California and Arizona.
FEP's assisted living facilities will offer state-of-the-art living conditions reflective of the rapid advancements in technology
and a growing need for quality housing. Our company is dedicated to a hassle free living environment in which our residents
can enjoy all of the benefits of safe, attractive, and inviting atmosphere. Unlike many other assisted living facilities that
are solely concerned with turning profits, our primary objective at (FEP) is to maintain the highest level of resident and
employee satisfaction that is achievable. Our residents safety, happiness, and comfort are our main goals. (FEP) will maintain
competitive market prices, while working toward expanding the number of facilities owned, and increasing total profits earned.
Within the company we will strive to work as a cohesive, harmonious unit focused on exemplifying our mission. Just as resident
satisfaction is an intricate part of FEP's success, so is employee satisfaction. That is why the founders of Flying Eagle
Properties believe that employee satisfaction will make the company a success and will be the key to their longevity.
Initial focus will be to buy and develop existing
facilities. We will modify and remodel the acquired real estate so as to meet (FEP's) standards and increase long-term assets
and income. ALF's will predominantly be located in retirement neighborhoods targeting both health care professionals and individuals
in need of care. . (FEP) fosters the ideals of the importance of residents needs along with healthy and understanding relationships
and a professional commitment to satisfaction.
Keys to Success
Safe, quality housing that provides state-of-the-art
amenities at competitive prices.
Maintaining open communication between (FEP) and its
residents in order to ensure the highest level of satisfaction and long lasting reputation within the community.
To continue to expand the number of facilities owned
and maintained, while also increasing the level of profits for both (FEP) and its partners and investors.
Company Summary
Flying Eagle Properties is involved in
numerous aspects of the industry. Primary experience and expertise is in the development of high-quality, care facilities
for residents that are making the transition from living alone to assisted care. We are professionals seeking the most up-to-date
technologically advanced living environment. An area of intense training and compassionate attention is the importance for
resident satisfaction .
Flying Eagle Properties is created as a Limited Liability Corporation based out of Phoenix
Arizona . It is owned by its principal investors, Bill Tinkler and Shandy Tinkler and future silent investors.
Services
(FEP's) services will include:
Activities of Daily Living (dressing, personal care)
comprehensive assistance provided
Community Activities (social events, outings, golf, etc.)
Community Services (laundry, cleaning, etc.)
Health Services (medications, nursing care)
Environment (personal freedom)
residents are somewhat independent
Overall Health (physical, emotional)
Competitive Comparison
FEP's competitive advantage is as follows:
We will offer a higher level of quality in our facilities
than the average ALF. This will allow for our residents who do not want their living situations to inhibit other residents
privacy, and comfort or enjoyment in our facilities..
Each unit will be fully wired to the Internet via available
modem jacks and/or ethernet access. If the residents desire to have the best Internet access, we will give them that option.
Our marketing and advertising costs will be low due to
simple marketing strategies. However, the owner's expertise in visual layout and communications will help create a unique
and aesthetic facility for our residents
The main competition (FEP) will encounter will be in
Home care companies. We see this as a low threat to our market..
Sales Literature
(FEP) will have brochures available at all facilities. These will give the customer
a general outline of our facilities and will explain the benefits of our assisted living facilities.. We will also have a
monthly newsletter that we will send out to our partners/investors. This newsletter will inform them as to the growth and
outreach of (FEP). It will also contain some human interest stories about our facilities and the residents.
Will also
advertise in the local newspapers . Our marketing strategies are simple but aim to reach a large amount of people. The layout
of our publications and advertisements will have a sophisticated and contemporary look without being overly formatted.
Fulfillment
(FEP's) key fulfillment will be provided by management's
dedication to a higher quality of life for our residents. This is achieved through the solid network of caregivers, and cutting
edge communications with all dedicated to helping (FEP). We are hard workers who will have a solid backing from our investors.
We will maintain a pool of professionals in which to
pull from for our needed services. This will help us develop a rapport with our residents, employees, partners and investors
and help us in maintaining our high expectations.
Technology
(FEP) will have the most up-to-date technology provided both to the residents and to their family members
Ethernet ports and/or modem jacks will be installed in
each unit developed by (FEP)
Access to a 24-hour copy/fax center located on the premises.
Each facility will contain an emergency panic alert that
will automatically go through to the manager and the local police department.
Future Services
In the future, (FEP) will look to give each department within the company the opportunity
to become a more independent entity. This will make expansion efforts more efficient, and will provide specialists in their
departments the chance to become more focused in their field.
We will be conducting surveys in order to determine
the best possible markets for (FEP's) and team members expansion.
Market Analysis Summary
Flying Eagle
Properties main consumer base will primarily be providing all levels of care to our residents who will benefit from the facilities
unparalleled level of quality, location, and technological amenities. We will also be marketing to local area health professionals
and Assisted Living Facility consultants. Our residents will be looking for safe, high-quality environments that can foster
the type of atmosphere needed for health and longevity.
Market Segmentation
(FEP's) largest market segment will be retirement communities.
This will target baby boomers their most likely to desire the technological amenities and care that our facilities offer.
We expect this to be the largest growing segment with a growth rate of about 8%.
Local Health professionals are another large segment.
They will be attracted to our facilities because of the same technological needs, but will also be attracted to the comfortable,
well maintained living environment. (FEP) will offer residents that provide a quality "hub" between care and home like environment
with privacy.. We expect this segment to grow at a rate of about 4% with a more frequent turn over.
Assisted living consultants and staff represent the third
and smallest identifiable segment, but contain the second highest growth rate. Proximity and quality of our facilities will
entice this segment which we expect to grow at a rate of 5%.
Target Market Segment Strategy
We believe that our unparalleled level of quality and technological amenities
will put (FEP) into a niche of its own. This will be the focal point of all our marketing and advertising efforts. These segments
are also easily reached through local newspapers and publications, as well with virtual internet displays of our facilities..
It is essential for (FEP) patrons to understand that their needs are our priority.
Market Needs
Each
of our targets need the quality, convenience, service, safety, comfort and technological amenities that can only be found
at our living facilities
The resident needs a quiet safe atmosphere that fosters
a quality of life environment. They also need the convenience of location and on-site amenities.
The residents need a living environment that separates
them from the noisy, dirty inconvenience of average in home care living. Our facilities will provide housing that will let
them feel like they are getting the safe quality care that they need and deserve.
The faculty caregivers also has similar needs. They need
to feel comfortable with their working conditions.
Market Trends
This industry is constantly evolving and leaving many inflexible companies stagnant. One of the major trends is the
need to adapt to technological advancements as well as maintaining the overall home appearance and condition of the facilities
Another
important trend is adapting to higher levels of care . (FEP) is dedicated to following these trends while maintaining the
level of comfortable livability that sets us apart from our competitors.
Market Growth
$15-billion
market (ALFs) is one of the fastest growing markets and most profitable in the United States today.
Competitive
Edge
We will start with a critical competitive edge: there are very few facilities that offer the same level of
quality care and technological amenities as (FEP) facilities will. We also have a very high regard for residential service;
something that is unparalleled in this industry. (FEP) believes it is essential that the resident feels he/she is being treated
with the utmost care and urgency. All staff and personnel will go through a training program that teaches many of the skills
needed for successful resident relations and quality healthcare service.
Marketing Strategy
Marketing
in a highly competitive (ALF) industry depends on the recognition of excellence, as well as a point of difference to display
our facilities in an individualized light. (FEP) will build a reputation upon these components.
We will develop and
provide a living environment of unmatched proportion. It starts with the commitment to resident satisfaction and fulfilling
their demands. Our commitment to quality and comfort includes safety and home environment The aspect of our living developments
that differentiate (FEP) from all other facilities is our focus on maintaining the most advanced care using technological
innovations in the market for our future residents.
Positioning Statement
For people who desire high-quality
living with all the amenities available, only (FEP) will be able to fulfill their needs and desires at an affordable price.
Unlike most other companies, (FEP) is committed to guaranteeing residents full satisfaction.
Pricing Strategy
(FEP's) pricing will be at the top of what the market will bear. We are competing
with other (ALF's)who have similar facilities. Our prices will be competitive while maintaining the high level of quality
and expert care.
We must try to follow market pricing trends in order to maintain a competitive advantage.
Promotion
Strategy
(FEPs) most successful promotion will come in the form of word of mouth. Since we will own facilities,
we will be highly visible to the public. Since our facilities will be in the upper echelon of quality and livability, word
will spread through the community about our unique appeal.
Along with word of mouth, our most consistent form of promotion
will come from ads in local publications, specifically, magazines and circulations. We will also be personally promoting our
product within the community.
Distribution Strategy
We will focus on providing high-quality living
in convenient locations with a wide customer base. It is also important that we remain at the upper echelon in the quality
range when compared to competitors. We can only do this by organizing and implementing a sound plan that will assume responsibility
for the functionality and appearance of (FEP's) facilities. We will have an updated Web site for anyone interested in the
facilities.
Marketing Programs
Our most important marketing program is customer word of mouth. The only
way to truly know the quality of our facilities is through experience; hence we must maintain the highest level of resident
satisfaction. Rewards will be given to clients or residents that refer new clientele to the facility.We confidently believe
that the high level of quality that (FEP) will provide can attract a strong demand for our facilities.
